WebJan 2, 2016 · Launching of a new product is usually done through brand extensions. The newly introduced brand extension capitalizes on the equity of the already established (core) brand name [ 4, 5] or even the … Launches are complex, and first-time pharma-product launchers will have new functions that lack the experience an established pharma company would bring. Most companies will build detailed road maps for their launches, but they should take care not to let those plans lull them into complacency. See more Three converging factors are swelling the ranks of first-time launchers of pharma products—the business cycle, the availability of talent, … See more Our analysis shows that many first-time launchers of pharma products struggle to maximize drug adoption and realize the expected value from their launches. Their share of successful … See more Among the successful first-time launchers of pharma products that we studied, we have identified four broad areas of focus that could make all the difference in the lead-up to launch. See more The next few years could transform the fortunes of innovative biopharma companies as their share of new launches increases. For instance, out of the 39 blockbuster launches … See more
Strategies for a Successful Biopharmaceutical Drug Launch
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5 Ways Consultants Benefit Your Drug Launch - Blog
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